Monday, June 24, 2019

Dingdong Dantes named as MESA restaurant brand ambassador

Words and photos by Ryan Aguas

Actor Dingdong Dantes was named as the newest brand ambassador for MESA Filipino Moderne in a press presentation and contract signing last June 20, 2019 at the Skypark SM Aura, BGC Taguig. 

The event was attended by Dingdong Dantes himself along with Mr. Rikki Dee and Eric Dee, the father-and-son CEO & COO tandem of Foodee Global Concepts – the umbrella company of MESA, Mr. Raymond Federigan, Director of National Operations for MESA, Mr. Perry Lansigan, Talent Manager of Mr. Dantes and members of the media and blogging community.

The event also comes in line with MESA’s 10th anniversary as the management foresees the brand to grow bigger and better.

 “We are looking to close this year to have at least 70 operating stores as we prepare for our #MESAroadto100 campaign” explains Mr. Rikki Dee, CEO of Foodee Global Concepts.

 “Hopefully we can achieve this 100 stores goal a lot faster with the help of our new brand ambassador Dingdong Dantes”, Mr. Dee adds. 

They have chosen hip & modern family man Dingdong Dantes to best represent the brand as it transitions itself into a household Filipino casual-dining restaurant in the country and abroad.  

“Dingdong is the best representation of where we want to take MESA as a brand. He is a modern Filipino family man who puts family first and settles with nothing but the best for his family. In that same way, MESA treats its guests as its own family – nothing but the best in food, service and ambience for them here at MESA, says Mr. Dee.

 “Through this collaboration with Dingdong and his team, MESA will be institutionalized as your go-to Filipino restaurant serving you authentic classic flavors served with a modern twist”, add Mr. Eric Dee, COO of Foodee Global Concepts.

Served during the presscon were some of MESA’s top-selling favorites namely their Crispychon served in 2 ways – wrapped in a pandan crepe with herbs and various dips or sauted with chili-garlic, MESA braised beef, Laing Two Ways, Baby Squid in Olive oil, Shrimp in Salted Egg Sauce, Tinapa Roll, and a few other dishes.

Asked about his favorite MESA dish, Dingdong said he likes the most their Baby Squid in Olive Oil “it tastes very good and you can eat it in many ways – with rice, with bread or on its own. It exemplifies the typical Filipino flavors and way of eating” Dingdong explained.

The Dee’s envision an accelerated growth for the brand in the next 3 years with the help of their partnership with Dingdong. 

“Our goal is to reach 100 stores for MESA by 2021, targeting not only major malls but stand alone stores in commercial areas and hotels all over the country and abroad.” Says Rikki Dee. 

The management also acknowledged the essential contributions of good franchise partnerships and up-coming franchisees in achieving their vision. They see MESA as a brand which will champion Filipino cuisine in the local and global food scene with a MESA branch in every major city in the country serving high-quality dishes in the most immaculate service possible for casual-dining restaurant while still keeping in mind the customer’s value for money.  

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