Saturday, February 13, 2021

Cupids are tired, anxious, and completely out of their wits in new campaign by Netflix and GIGIL


Press Release

It’s the first Valentine’s since the pandemic, and the Cupids are stressed. Getting people to find love during the lockdown hasn’t been easy. According to their data, “A lot of couples broke up. Single people found it hard to mingle.” 

So, inspired by Lara Jean of “To All the Boys: Always and Forever,” Netflix and GIGIL bring Filipinos a never-before-heard request from the Philippine Association ng mga Kupido, or PAK: Remember how to flirt. 

Watch the organization of Cupids brainstorm ideas, since love hasn’t quite been in the air in 2021. See their discussion go, from breaking up statistics, to pulling out a Gatling bow and arrow:


The film features comedians from Comedy Manila, with Red Ollero as the head Cupid. His winged crew members are James Caraan, GB Labrador, Yuki Horikoshi, Aldo Cuervo, Alexio Tabafunda, and Roger Naldo, with a special appearance by Philippine TikTok sensation, Pipay Kipay.

In less than 24 hours without being boosted, the video scored over 1.3 million views, 91,000 reactions, and 5,000 comments. As of writing, the film has been shared more than 43,000 times.



The Cupids’ efforts didn’t stop with the film. They also created a short online PSA, and invaded Spotify and TikTok. And as a way to help people make the first move like Lara Jean, they offered 1500 free bouquets for sending this Valentine’s weekend in Metro Manila and Cebu City! The orders were placed on a specially made microsite by the Cupids called instadangwa.com--Manila’s famous flower market, now online. Bouquets for the capital were all claimed in an hour. The deliveries will be done by Cupid riders in partnership with Grab.



For more flirting inspo, watch Lara Jean on “To All the Boys: Always and Forever,” the Cupids suggest. The film is launching this Feb. 12 on Netflix.


Credits:
CLIENT
Country Marketing Manager, Philippines | Netflix APAC - Stef Pajarito
Marketing Creative Producer - SEA - Daphne Ng

AGENCY
Chief Creative Officer - Herbert Hernandez
Chief Creative Officer - Badong Abesamis
ACD / Senior Copywriter - Leslie Cua
Senior Art Director - Dana de Leon
Art Director - Kitty Coloma
Copywriter - Zion de la Peña
Account Manager - Zsa Sunga
Account Manager - Kimberly Gow
Account Director - Jim Jimenez
Managing Partner - Jake Yrastorza
Agency Producer - Sasa Abella
Senior Art Director - JR Bumanglag
Indierectory Art Director - Pau de Mesa
Indierectory Copywriter - Abby Ramos
Junior Copywriter - Daryl Camit
PRESS RELEASE
Art Director - JC Aujero
Art Director - Maggie Querido
Art Director - Cath Dizon

PRODUCTION
Production House: Arcade
Director - Marius Talampas
Executive Producer - Ahnel Gozon
Line Producer - Mara Bernaldo
Music - Arnold Bueno of Hit Productions
Sound Engineer - Vener Ariston

Instadangwa Web Developer - Vince Hermosura of Barkero Developers

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