Press Release
Manila, Philippines—Leading diagnostic clinic, Hi-Precision Diagnostics (HPD) hosted the grand raffle draw for its silver anniversary promo, where the winner of the first ever blood-test lotto in the world was picked.
“With Blotto, we wanted to create something different for Hi-Precision and our loyal patrons who have supported us the past 25 years. We envisioned something creative, unexpected, and out-of-the-box, especially coming from a healthcare company. But while the initiative is grounded on ‘fun,’ it’s also meaningful in the sense that it helps our patients know their health status.” says Hi-Precisions vice president of sales and marketing, Melissa Ongsue- Lee.
The campaign “Blotto” or Blood Lotto started accepting entries last November 8 until the end of January this year. During those three months, Hi-Precision received a total of 175,355 entries. Every Hi-Precision patient who had their blood tested during the period automatically had an entry in the Blotto. Their CBC and platelet count blood test result was their ticket to winning in the grand draw.